Jeff Andrus

From the late fall of 2001 until the end of 2007 director Sylvan Markman and collaborated on fifteen or more projects, preparing presentations and doing pitch meetings with scores of people at Hollywood agencies and production companies. We came close to sales a couple of times, just enough to get fed up with the whole process. The result was an attempt at an end around, PRIMETIME, an entertainment and information series for people over 60. Around the New Year financial partners presented the proposal to the Bank Of New York. Twice. Before and after acquisition. Over the summer an Olgivy & Mather exec was positive he would come up with a sponsor among the ad agency's many clients. He hasn't returned our phone calls. People at the newly formed Retirement Channel said we had just re-invented their whole network; therefore, they couldn't use our material, but could we come up with a couple of shows exclusively fro them? We did. But then they said they had second thoughts about the subject matter they had asked us to cover. And so on and so forth until now we're up to another New Year. The concept, I think, is still good, but I've reached a point where, frankly, my dear, I don't give a damn.